Canada Reverse Mission

Visit California will be hosting its first reverse mission for the Canada market which brings Canadian delegates to California. Top trade clients will be brought to California for one-on-one business appointments with registered California partners, followed by a multiday FAM throughout parts of the state. This provides an excellent opportunity to meet with a variety of trade professionals and give them firsthand experiences in the Golden State.

Missions are vital to Visit California’s work, connecting top-tier trade executives and representatives with industry partners. During these events, attendees analyze market data collaboratively, learn about available California products and maintain and nurture crucial relationships.